This has to sting a little. After 48 years, Pepsi is switching creative firms for branding and communications. NEW YORK PepsiCo is shifting lead U.S. creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWA\Chiat\Day, Pepsi said today. Major media spending on the Pepsi and Diet Pepsi brands exceeded $90 [...]
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