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From PR gaffe to publicity stunt: But this time, instead of flying in on corporate jets, or even (perish the thought) flying first or business class on a commercial airline, the image-tarnished titans drove. And drove hybrids, yet. Now MORE people are talking about this, when I’m sure they wanted fewer. I think people recognize [...]

Chapter 21 in our book of PR don’ts: Go to Washington with your hat out, asking for taxpayer loans, by way of your lavishly expensive corporate jets: There are 24 daily nonstop flights from Detroit to the Washington area. Richard Wagoner, Alan Mulally and Robert Nardelli probably should have taken one of them. Instead, the [...]