As a young pro trained in traditional PR, I may have grown into my career with the rise of social media, but until recently, I had not branched into blogger outreach. Given an awesome opportunity recently from my manager to broaden outside of traditional media outreach, I sat down for a consultation with two of [...]
Blogging opens up the door to several new opportunities, but how important is it for PR professionals to blog?
Woot.com is an online store and community that focuses on selling cool stuff cheap. The company announced this week that it had signed an agreement to become an independent subsidiary of Amazon. Having a behemoth company like Amazon acquire a lesser-known company like Woot is kind of a big deal, so naturally Woot wanted to [...]
What is a second-stage company? Crain’s Detroit Business is describing it as: Second-stage companies are led by growth-focused entrepreneurs with market-ready products or services. They generally have revenue of $1 million-$50 million with employees in the 10-100 range. In an article announcing a newly added focus to Crain’s editorial content, Nancy Kaffer explains that: Netarx [...]
Interesting question. And one that we get a lot. The answer, of course, is not the same to all who pose it. So dependent on a company’s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would not [...]
