Identity played host to the Detroit Bloggers meetup last night with speaker Hajj Flemings, who talked about personal branding and blogging. Hajj is a personal brand strategist, speaker, author, CEO and founder of Brand Camp University and CEO and Co-Founder of Gokit.

If you know anything about Hajj or have ever heard him speak, you know the man ain’t fakin’ it when it comes to personal branding. He knows his stuff!

Blogging opens up the door to several new opportunities, but how important is it for PR professionals to blog?

Blogging: it’s all the rage these days. Business and social media counselors everywhere have it down: knowledge and expertise sell…and, lucky for you, you’re the experts in your own fields. In many cases, advertising and media are hugely advantageous, but many traditional techniques rely on the timetables of others to become a reality. Don’t have [...]

Interesting question. And one that we get a lot. The answer, of course, is not the same to all who pose it. So dependent on a company’s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would not [...]

Toby Bloomberg of the Diva Marketing Blog recently asked B.L. Ochman (whatsnextblog.com), Duncan Wandle (Disney) and Michael Pranikoff (PR Newswire): “What does social media mean to you?” This week’s answers are pretty on target. To me, social media is inspiring, thought-provoking and engaging. It’s leaps and bounds ahead of when I first got hooked on [...]

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