ID Tags

In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller. One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting: There [...]

As more consumers opt to get news from blogs, Twitter and mobile apps, traditional media outlets have to find new ways to connect with readers.

Light fare for this week: a behind the scenes look at FAIL blog. I’m not sure why I find this fascinating, but I do. If you’re not familiar, FAIL is a blog of well, fails…Google it to learn the back story. Such a simple, small idea turns into something big—and maybe that’s why I find [...]

The second-most oft-asked question we get from clients, after “Should I have a blog?” is, “How do I know what to blog about?” (You do.) Or, sometimes it’s “Why would anyone care what I have to say?” (They do.) While there is no commonly accepted standard or code of conduct with respect to blogging, I [...]

I received some inspiration today from a recent post on the Wordles of popular pr blogs and how they compare/contrast. While Marc did an awesome job highlighting the similarities and differences between the blogs of PR, marketing and social media’s thought leaders, it got me thinking… How do the blogs of metro Detroit firms compare/contrast [...]