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The third annual Brand Camp: Personal Branding 2.0 Conference is taking place in metro Detroit on Friday, October 8. This year’s theme is Awaking Your Inner ‘Preneur.

To varying degrees, folks around the office have been talking a lot about “personal branding” these days. As the expression suggests, this is the business—and the art—of branding the individual, as opposed to (or in addition to) branding a company. A company may have a brand, but so too does/should the CEO of that company. [...]