I loved this anecdote, from Mashable’s round-up of experts discussing the value of social media in the B2B space: “Many people may not realize this, but B2B is the leading source of social media lessons for me. Whether it’s horizontal, vertical, mainstream, or long tail, social media begins with not only listening, but research and [...]
Posted on May 21st, 2009 in Marketing, Public Relations, social media, social networking, Web, Web 2.0
While traditional press releases aren’t exactly “dead” by any means, they’re certainly evolving. Check out some of our ideas on how to makeover your news releases this summer by adapting them for the Social Web. A great complement to traditional news releases, social media releases can help package search-friendly and shareable multimedia content into an [...]
