I attended the Exploring Social Media Business Summit in Toledo last week. To say it was an extremely valuable conference is an understatement. I was impressed with the speaker lineup from the minute I learned about the conference through Jason Falls’ blog, and I was even more impressed once the speakers delivered their presentations.
There are a lot of things that make social media communication in a regulated business challenging to say the least, but many myths often permeate this environment.
If you’ve ever had a conversation with a client who doesn’t understand social media, you know convincing them of its importance can be extremely challenging. Clients are hesitant to embrace social media for several reasons, one of which is because anyone can publicly create negative content online about the client’s company. If enough recent negative [...]
