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PR Week reports that Coca-Cola has created a new office of digital communications and social media within its public affairs and communications department. Will this finally convince you that the discipline of communications has changed? Still not convinced? What about when Clyde Tuggle, SVP of corporate affairs and productivity at Coke, notes that “mass media [...]

Pepsi is changing their look…again. It seems like Pepsi updates its logo and branding every 10 years or so….while Coca-Cola stays relatively consistent (unchanged, even). In my analysis, Pepsi is playing the part of second-fiddler quite aptly, always looking like the company trying to catch up to the leader of the pack…and that’s not necessarily [...]