I was reading my preferred industry e-newsletter this afternoon and one article in particular caught my attention. Entitled “Four WOM (Word of Mouth) Stats Every Marketer Must Know”, the piece reveals four key pieces of information about what consumers are really discussing and where they are (and aren’t) having the conversations. The first statistic tells [...]
Too often as a marketing professional, we try to analyze the “metric” behind how or why something works without even taking into account how a practice touches our life on a daily basis. What is the value of a blog that allows real people to comment and express their opinions? As a parent, this story [...]
