Dizzy Gillespie famously said of his work in jazz music, “It’s taken me all my life to learn what notes not to play.” Such is the art of jazz improv, and such is the art in writing copy for marketing materials.
…and why you need it to be perfect. You’ve heard the expression, “Don’t let the perfect become the enemy of the good.” Well, the opposite might be said of your company’s website: Don’t let the good become the enemy of the perfect. So many small and medium-sized businesses are comfortable enough knowing that their website [...]
The 140-character world. That’s where we live nowadays, thanks to Twitter and other social media sites where “status updates” proliferate. Thanks to a bombardment of byte-sized packets of information and headlines, we have been conditioned to have the attention span of an infant newt. As a result, marketers must play to our ADD-influenced personae. At [...]
