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	<title>ID Tags &#187; Crain&#8217;s Detroit Business</title>
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	<link>http://identitypr.com/blog</link>
	<description>Leave a mark.</description>
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		<item>
		<title>Doing Good in Business &#8211; Does It Cost or Pay?</title>
		<link>http://identitypr.com/blog/2011/12/doing-good-in-business-does-it-cost-or-pay/</link>
		<comments>http://identitypr.com/blog/2011/12/doing-good-in-business-does-it-cost-or-pay/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 23:39:07 +0000</pubDate>
		<dc:creator>Mark Winter</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[businesses doing good]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[Hiller's Market]]></category>
		<category><![CDATA[Jim Hiller]]></category>
		<category><![CDATA[Monique Sasser]]></category>
		<category><![CDATA[Nikki's Ginger Tea]]></category>
		<category><![CDATA[Salute to Entrepreneurs]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=4983</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2011/12/doing-good-in-business-does-it-cost-or-pay/"><img align="left" hspace="5" width="150" src="http://identitypr.com/blog/wp-content/uploads/2011/12/doing-good-for-business-300x225.jpg" class="alignleft wp-post-image tfe" alt="" title="doing-good-for-business" /></a>I recently had the privilege of seeing Jim Hiller (the founder of Hiller’s Markets) speak at an early morning event hosted by Crain’s Detroit Business.

The Salute to Entrepreneurs event honored five companies for their entrepreneurial spirit. The companies ranged from an herbal tea company being run out of a church to a $100 million auto supplier. Jim was the keynote speaker.

Jim began his speech by telling the 250 plus attendees that he was so inspired by Monique Sasser (Nikki’s Ginger Tea) that he was going to carry her products in all seven of his stores. They had met for the first time that morning.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Tipping Point?</title>
		<link>http://identitypr.com/blog/2010/09/whats-your-tipping-point/</link>
		<comments>http://identitypr.com/blog/2010/09/whats-your-tipping-point/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 18:46:13 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[growth strategies]]></category>
		<category><![CDATA[second-stage companies]]></category>
		<category><![CDATA[tipping point]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2988</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2010/09/whats-your-tipping-point/"><img align="left" hspace="5" width="150" height="150" src="http://identitypr.com/blog/wp-content/uploads/2010/09/3429980895_e298f96fc1_z-150x150.jpg" class="alignleft wp-post-image tfe" alt="" title="3429980895_e298f96fc1_z" /></a>This post originally appeared on the Crain&#8217;s Detroit Business Second-Stage blog space. Dave Haviland&#8217;s excellent article, &#8220;Scaling Up Fast,&#8221; especially in context of the upcoming Crain&#8217;s Workshop, has me thiinking a lot about tipping points lately. I think of the &#8220;tipping point&#8221; as that point in time in which a business ceases being an entrepreneurship [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/09/whats-your-tipping-point/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Ways Social Media is Changing Traditional Media</title>
		<link>http://identitypr.com/blog/2010/07/four-ways-social-media-is-changing-traditional-media/</link>
		<comments>http://identitypr.com/blog/2010/07/four-ways-social-media-is-changing-traditional-media/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 17:37:05 +0000</pubDate>
		<dc:creator>Brandon Chesnutt</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[dBusiness Magazine]]></category>
		<category><![CDATA[FOX 2 Detroit]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[The Detroit Free Press]]></category>
		<category><![CDATA[The Detroit News]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WDIV Local 4]]></category>
		<category><![CDATA[WXYZ Channel 7]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2681</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2010/07/four-ways-social-media-is-changing-traditional-media/"><img align="left" hspace="5" width="150" src="http://farm1.static.flickr.com/202/512309138_df285c492a_b.jpg" class="alignleft wp-post-image tfe" alt="" title="Newspaper" /></a>Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/07/four-ways-social-media-is-changing-traditional-media/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Addressing Talent Flight in Michigan</title>
		<link>http://identitypr.com/blog/2010/05/addressing-talent-flight-in-michigan/</link>
		<comments>http://identitypr.com/blog/2010/05/addressing-talent-flight-in-michigan/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:20:19 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Identity Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[20-something creatives]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[talent retention]]></category>
		<category><![CDATA[why detroit]]></category>
		<category><![CDATA[young creatives]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2564</guid>
		<description><![CDATA[Crain&#8217;s Detroit Business&#8217; &#8220;Why Detroit&#8221; contest gives Identity an opportunity to tackle one of Metro Detroit&#8217;s biggest challenges. The Identity team recently participated in Crain&#8217;s Detroit Business&#8217; creative contest that challenged agencies and other creative minds to develop a campaign that would attract and retain 20-something creative talent to/in our region. As a firm that [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/05/addressing-talent-flight-in-michigan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Identity Reaches Final Four</title>
		<link>http://identitypr.com/blog/2010/03/identity-reaches-final-four/</link>
		<comments>http://identitypr.com/blog/2010/03/identity-reaches-final-four/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 17:04:42 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[20 in Their 20s]]></category>
		<category><![CDATA[20-something creatives]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2340</guid>
		<description><![CDATA[Identity Places as Finalists in Crain&#8217;s Detroit Business Advertising and Viral Marketing Contest Congratulations to our graphics, Web development and social media teams: Our entry in Crain&#8217;s Detroit Business&#8217; creative talent retention contest is among the final four, with winners to be announced in May: In December, Crain’s Detroit Business in partnership with Birmingham-based ad [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/03/identity-reaches-final-four/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crain&#8217;s Second Stage</title>
		<link>http://identitypr.com/blog/2010/01/crains-second-stage/</link>
		<comments>http://identitypr.com/blog/2010/01/crains-second-stage/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 15:11:20 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[edward lowe foundation]]></category>
		<category><![CDATA[second stage]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2114</guid>
		<description><![CDATA[What is a second-stage company? Crain&#8217;s Detroit Business is describing it as: Second-stage companies are led by growth-focused entrepreneurs with market-ready products or services. They generally have revenue of $1 million-$50 million with employees in the 10-100 range. In an article announcing a newly added focus to Crain&#8217;s editorial content, Nancy Kaffer explains that: Netarx [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/01/crains-second-stage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crain&#8217;s Detroit Business Goes on Holiday</title>
		<link>http://identitypr.com/blog/2009/08/crains-detroit-business-goes-on-holiday/</link>
		<comments>http://identitypr.com/blog/2009/08/crains-detroit-business-goes-on-holiday/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 21:01:53 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[flip book]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=1619</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2009/08/crains-detroit-business-goes-on-holiday/"><img align="left" hspace="5" width="150" src="http://identitypr.com/blog/wp-content/uploads/2009/08/Picture-1.jpg" class="alignleft wp-post-image tfe" alt="Picture 1" title="Picture 1" /></a>It&#8217;s the week before Labor Day, and local business publication Crain&#8217;s Detroit Business is taking an early vacation. A good one&#8230;a deserved one&#8230;and a very interesting one. The magazine on its homepage today issues notice that &#8220;Crain&#8216;s is offering a August holiday edition in place of our usual print edition. You&#8217;ll be able to view [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2009/08/crains-detroit-business-goes-on-holiday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media Pet Peeves</title>
		<link>http://identitypr.com/blog/2009/01/media-pet-peeves/</link>
		<comments>http://identitypr.com/blog/2009/01/media-pet-peeves/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:05:26 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=851</guid>
		<description><![CDATA[From the archives: This is one of my all-time favorite articles, which I would share with anyone either doing public relations on their own behalf or working with a PR agency. It&#8217;s a few years old now, but it still rings true today. From Crain&#8217;s Detroit Business&#8217;s Bob Allen&#8230; Please, release me! Give your readers [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2009/01/media-pet-peeves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Relaunching a Brand</title>
		<link>http://identitypr.com/blog/2008/10/relaunching-a-brand/</link>
		<comments>http://identitypr.com/blog/2008/10/relaunching-a-brand/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 14:42:24 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[heritage brands]]></category>
		<category><![CDATA[sanders]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=514</guid>
		<description><![CDATA[Interesting article in Crain&#8217;s Detroit Business this week (also found on DetroitMakeItHere.com) about Morley relaunching the Sanders brand via retail stores in malls and hip, urban areas. It got me thinking about successful heritage brand relaunches, such as the VW Beetle, Prell, Ovaltine, and others. This is different than simply rebranding an existing brand, such [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2008/10/relaunching-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Networking in Detroit</title>
		<link>http://identitypr.com/blog/2008/09/social-networking-in-detroit/</link>
		<comments>http://identitypr.com/blog/2008/09/social-networking-in-detroit/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 17:09:49 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[Detroit Make It Here]]></category>
		<category><![CDATA[SBAM]]></category>
		<category><![CDATA[small business association of Michigan]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=393</guid>
		<description><![CDATA[Crain&#8217;s Detroit Business reveals today (subscription required) findings from a survey conducted by the Small Business Association of Michigan (SBAM) showing that there is, so far, very moderate buy-in by Detroit&#8217;s small business community with respect to Web 2.0 social networking tools, such as Facebook, LinkedIn and countless others. But no single category had an [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2008/09/social-networking-in-detroit/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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