It is a classic and relevant example of someone getting out in front of the story. Suh could’ve very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the “business” associated with professional sports), so he took action to correct it.
Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…”
After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.
In the past two weeks, Lance Armstrong and 60 Minutes have come to blows about an episode that aired on May 22. The episode took an in-depth look at the sport of cycling and interviewed two former Armstrong teammates who admitted they, along with Armstrong, had used performance enhancing drugs for years, including while riding in the Tour de France. These teammates have stated that they saw Armstrong use EPO, along with other banned substances.
With all the Taco Bell controversy and Alabama attorneys strutting about trying to make a mockery of one of my favorite eateries (yes, by night AND day), I feel compelled to comment and commend the delicious meat-serving franchise for several different reasons.
In light of an increased media presence around the prevention of bullying, it’s clear that Chrysler wanted to make a quick fix to a storyline that was tottering on the line of sensitivity.
