http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2011/11/suh-a-case-study-in-reputation-management/ http://identitypr.com/blog/2011/11/suh-a-case-study-in-reputation-management/#comments Wed, 09 Nov 2011 16:24:44 +0000 Tom Nixon http://identitypr.com/blog/?p=4876 It is a classic and relevant example of someone getting out in front of the story. Suh could've very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the "business" associated with professional sports), so he took action to correct it.]]> http://identitypr.com/blog/2011/11/suh-a-case-study-in-reputation-management/feed/ 2 http://identitypr.com/blog/2011/06/how-to-avoid-a-crisis-cop-out/ http://identitypr.com/blog/2011/06/how-to-avoid-a-crisis-cop-out/#comments Thu, 09 Jun 2011 13:29:20 +0000 Sarah Collica http://identitypr.com/blog/?p=4252 Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…” After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.]]> http://identitypr.com/blog/2011/06/how-to-avoid-a-crisis-cop-out/feed/ 2 http://identitypr.com/blog/2011/06/spin_cycle/ http://identitypr.com/blog/2011/06/spin_cycle/#comments Mon, 06 Jun 2011 14:57:31 +0000 Amanda Bosherz http://identitypr.com/blog/?p=4236 In the past two weeks, Lance Armstrong and 60 Minutes have come to blows about an episode that aired on May 22. The episode took an in-depth look at the sport of cycling and interviewed two former Armstrong teammates who admitted they, along with Armstrong, had used performance enhancing drugs for years, including while riding in the Tour de France. These teammates have stated that they saw Armstrong use EPO, along with other banned substances.]]> http://identitypr.com/blog/2011/06/spin_cycle/feed/ 3 http://identitypr.com/blog/2011/02/taco-bell-pr-truth/ http://identitypr.com/blog/2011/02/taco-bell-pr-truth/#comments Tue, 08 Feb 2011 15:05:10 +0000 Taylor Hulyk http://identitypr.com/blog/?p=3531 http://identitypr.com/blog/2011/02/taco-bell-pr-truth/feed/ 6 http://identitypr.com/blog/2010/11/how-sensitive-issues-can-impact-your-advertising-campaign/ http://identitypr.com/blog/2010/11/how-sensitive-issues-can-impact-your-advertising-campaign/#comments Mon, 15 Nov 2010 17:07:00 +0000 Sarah Collica http://identitypr.com/blog/?p=3217 http://identitypr.com/blog/2010/11/how-sensitive-issues-can-impact-your-advertising-campaign/feed/ 1 http://identitypr.com/blog/2010/08/is-a-crisis-still-a-crisis-if-the-majority-of-the-audience-is-laughing/ http://identitypr.com/blog/2010/08/is-a-crisis-still-a-crisis-if-the-majority-of-the-audience-is-laughing/#comments Tue, 10 Aug 2010 14:18:26 +0000 Meghan O'Brien Edwards http://identitypr.com/blog/?p=2862 http://identitypr.com/blog/2010/08/is-a-crisis-still-a-crisis-if-the-majority-of-the-audience-is-laughing/feed/ 2 http://identitypr.com/blog/2010/06/the-social-web-a-crisis-comm-game-changer/ http://identitypr.com/blog/2010/06/the-social-web-a-crisis-comm-game-changer/#comments Wed, 30 Jun 2010 20:29:07 +0000 Tom Nixon http://identitypr.com/blog/?p=2679 http://identitypr.com/blog/2010/06/the-social-web-a-crisis-comm-game-changer/feed/ 3 http://identitypr.com/blog/2010/02/tiger-woods-and-pr-dont-mix/ http://identitypr.com/blog/2010/02/tiger-woods-and-pr-dont-mix/#comments Fri, 19 Feb 2010 16:56:11 +0000 Tom Nixon http://identitypr.com/blog/?p=2199 The latest chapter confirms it: Tiger Woods and media relations simply don’t mix. We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing [...]]]> http://identitypr.com/blog/2010/02/tiger-woods-and-pr-dont-mix/feed/ 5 http://identitypr.com/blog/2010/02/toyotas-timely-reminder/ http://identitypr.com/blog/2010/02/toyotas-timely-reminder/#comments Tue, 02 Feb 2010 19:15:41 +0000 Tom Nixon http://identitypr.com/blog/?p=2146 Toyota’s recently well publicized PR problems provide a timely reminder: It can take 20 years to build your reputation, and 20 minutes to ruin it. For as long as I can remember, Toyota has been regarded as the pillar of quality, the standard bearer when it came to safety, reliability and durability. Along comes a [...]]]> http://identitypr.com/blog/2010/02/toyotas-timely-reminder/feed/ 1 http://identitypr.com/blog/2009/11/is-tiger-woods-immune-to-the-laws-of-pr/ http://identitypr.com/blog/2009/11/is-tiger-woods-immune-to-the-laws-of-pr/#comments Mon, 30 Nov 2009 17:32:23 +0000 Tom Nixon http://identitypr.com/blog/?p=1953 http://identitypr.com/blog/2009/11/is-tiger-woods-immune-to-the-laws-of-pr/feed/ 4