http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2011/06/how-to-avoid-a-crisis-cop-out/ http://identitypr.com/blog/2011/06/how-to-avoid-a-crisis-cop-out/#comments Thu, 09 Jun 2011 13:29:20 +0000 Sarah Collica http://identitypr.com/blog/?p=4252 Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…” After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.]]> http://identitypr.com/blog/2011/06/how-to-avoid-a-crisis-cop-out/feed/ 2 http://identitypr.com/blog/2011/02/kenneth-cole-but-the-latest-victim/ http://identitypr.com/blog/2011/02/kenneth-cole-but-the-latest-victim/#comments Thu, 10 Feb 2011 13:56:56 +0000 Tom Nixon http://identitypr.com/blog/?p=3571 Great article in Advertising Age on the PR gaffe du jour: Kenneth Cole facetiously tweeting that the rioting in Cairo was caused by news that the company’s spring collection had found its way online. Ugh. What’s interesting, apart from what the author describes as quickening pace by which PR gaffes travel through the same 7 [...]]]> http://identitypr.com/blog/2011/02/kenneth-cole-but-the-latest-victim/feed/ 2 http://identitypr.com/blog/2010/08/is-a-crisis-still-a-crisis-if-the-majority-of-the-audience-is-laughing/ http://identitypr.com/blog/2010/08/is-a-crisis-still-a-crisis-if-the-majority-of-the-audience-is-laughing/#comments Tue, 10 Aug 2010 14:18:26 +0000 Meghan O'Brien Edwards http://identitypr.com/blog/?p=2862 http://identitypr.com/blog/2010/08/is-a-crisis-still-a-crisis-if-the-majority-of-the-audience-is-laughing/feed/ 2 http://identitypr.com/blog/2010/02/toyotas-timely-reminder/ http://identitypr.com/blog/2010/02/toyotas-timely-reminder/#comments Tue, 02 Feb 2010 19:15:41 +0000 Tom Nixon http://identitypr.com/blog/?p=2146 Toyota’s recently well publicized PR problems provide a timely reminder: It can take 20 years to build your reputation, and 20 minutes to ruin it. For as long as I can remember, Toyota has been regarded as the pillar of quality, the standard bearer when it came to safety, reliability and durability. Along comes a [...]]]> http://identitypr.com/blog/2010/02/toyotas-timely-reminder/feed/ 1 http://identitypr.com/blog/2010/01/fastest-way-to-kill-an-advertising-campaign-insult-mothers/ http://identitypr.com/blog/2010/01/fastest-way-to-kill-an-advertising-campaign-insult-mothers/#comments Tue, 12 Jan 2010 14:09:55 +0000 Meghan O'Brien Edwards http://identitypr.com/blog/?p=2080 http://identitypr.com/blog/2010/01/fastest-way-to-kill-an-advertising-campaign-insult-mothers/feed/ 0 http://identitypr.com/blog/2009/12/re-tiger-woods-immune-to-laws-of-pr/ http://identitypr.com/blog/2009/12/re-tiger-woods-immune-to-laws-of-pr/#comments Thu, 03 Dec 2009 21:33:35 +0000 Tom Nixon http://identitypr.com/blog/?p=1962 http://identitypr.com/blog/2009/12/re-tiger-woods-immune-to-laws-of-pr/feed/ 0 http://identitypr.com/blog/2009/10/top-11-ways-to-spot-a-publicity-hoax/ http://identitypr.com/blog/2009/10/top-11-ways-to-spot-a-publicity-hoax/#comments Mon, 19 Oct 2009 17:11:56 +0000 Tom Nixon http://identitypr.com/blog/?p=1762 The recent so-called “Balloon Boy” hoax provides a teachable moment with respect to blatant publicity ploys. As PR professionals, it is our job to separate the newsworthy wheat from the chaff of fluff, and to counsel our clients on ways to avoid being perceived as publicity hounds. Here, then, is a sneak peek into some [...]]]> http://identitypr.com/blog/2009/10/top-11-ways-to-spot-a-publicity-hoax/feed/ 1 http://identitypr.com/blog/2009/07/the-beer-summit-a-teachable-or-reachable-moment/ http://identitypr.com/blog/2009/07/the-beer-summit-a-teachable-or-reachable-moment/#comments Fri, 31 Jul 2009 18:00:04 +0000 Tom Nixon http://identitypr.com/blog/?p=1522 http://identitypr.com/blog/2009/07/the-beer-summit-a-teachable-or-reachable-moment/feed/ 0 http://identitypr.com/blog/2009/04/getting-back-up-on-that-horse/ http://identitypr.com/blog/2009/04/getting-back-up-on-that-horse/#comments Tue, 21 Apr 2009 13:55:19 +0000 Tom Nixon http://identitypr.com/blog/?p=1168 http://identitypr.com/blog/2009/04/getting-back-up-on-that-horse/feed/ 0 http://identitypr.com/blog/2009/04/die-by-the-social-media-sword-live-by-the-social-media-sword/ http://identitypr.com/blog/2009/04/die-by-the-social-media-sword-live-by-the-social-media-sword/#comments Fri, 17 Apr 2009 13:32:37 +0000 Tom Nixon http://identitypr.com/blog/?p=1162 http://identitypr.com/blog/2009/04/die-by-the-social-media-sword-live-by-the-social-media-sword/feed/ 0