It is a classic and relevant example of someone getting out in front of the story. Suh could’ve very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the “business” associated with professional sports), so he took action to correct it.
Update on this soap opera: It doesn’t end pretty…at least not as far as logos go. While the Lions have built a reputation for complete blunders and thorough embarrassments, this could’ve been worse…but I would also say it’s rather uninspired, based on what I was hoping for, which was either a complete and bold departure [...]
Word is circulating that the Detroit Lions are considering a logo change, along with a change in colors, etc. To me, it’s akin to that old joke about a bus full of lawyers falling off a cliff: It’s a start. When you set the league’s all-time record for futility, nothing should be sacred. Further to [...]
Every once in a while, an organization comes along to redefine define down the public relations profession. So once again leave it to our beloved Detroit Lions to change the rules all over again. They take center stage to serve up a non-announcement about not hiring a potential coaching candidate to the media for speculative [...]
More and more, it seems, professional sports teams are making an effort to brand themselves. We’ve seen a lot of this in Detroit, especially, and I suspect it’s true nationwide. The Detroit Red Wings and Detroit Pistons have been particularly successful in that regard, while other teams…not so much. The latest effort is that of [...]
