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If you’ve ever had a conversation with a client who doesn’t understand social media, you know convincing them of its importance can be extremely challenging. Clients are hesitant to embrace social media for several reasons, one of which is because anyone can publicly create negative content online about the client’s company. If enough recent negative [...]

Fans of the Detroit Zoo have something to cheer about…the 80-year-old community destination will stay open. In the face of all the negative media in the city of Detroit and the country as a whole, it is great to see people eager to keep such a remarkable family destination in business. One company doing its [...]