Making marketing initiatives come to life can require an event to ensure targeted audiences best experience a particular message, brand or product. Here at Identity, we have used events in a variety of ways and under many circumstances to ensure that our clients’ target audiences get to do just that in a creative and compelling way.
Posted on June 24th, 2009 in Branding, crisis management, Detroit, Marketing, Michigan, Public Relations, social media, social networking, Web, Web 2.0
The American Old West certainly was interesting. Individuals and families packed up their belongings and moved out West in search of opportunity… and maybe a little gold. However, what greeted them was a territory that was largely foreign and unfamiliar. Cowboys were known for their ability to navigate this rough and tumble terrain. They were [...]
Posted on May 07th, 2008 in Marketing, Public Relations
Each year I marvel at the sheer magnitude and enormous success of the Susan G. Komen Breast Cancer 3 Day walk coordinated in cities around the country. Not only was I humbled and awed at the experience when my wife walked (60 miles in three days) it for the first time a couple of years [...]
