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Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.

Companies have been experimenting with social media for some time now to figure out how this new way of communicating and sharing can best work to their advantage. Social media has opened up several doors for companies of all sizes, from large corporations all the way to mom and pop restaurants.

This is great. Experimenting with technology to find new ways to connect with the people who care about your company leads to exciting opportunities and results.

If you pay any attention to how large corporate companies are using social media for marketing and business purposes, you’re probably well aware of what Ford and General Motors are doing in the social space. Ford created the wildly popular Fiesta Movement and is very active on social channels. Not to mention Ford has a very smart and visible social media team leader – Scott Monty. General Motors created the Chevrolet SXSW Road Trip Challenge (which I was lucky enough to participate in this year with an amazing team) and also has a commanding presence on social channels. Former General Motors social media director Christopher Barger did an amazing job of giving Ford some major competition in the social space.

I was recently asked to speak on the topic of digital marketing and social media strategy at the third annual Walsh College Small Business Conference. Walsh has always been known as one of the region’s top business schools, and their continued commitment to providing local companies with the tools and counsel for growth is definitely [...]

Ford Motor Co. may not do everything right (requiring each Ford car name to start with an F a few years back comes to mind), but under the marketing leadership of Jim Farley they’re starting to look at marketing in an entirely new way.  Cutting back on general ad buys and making their message more [...]