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If you pay any attention to how large corporate companies are using social media for marketing and business purposes, you’re probably well aware of what Ford and General Motors are doing in the social space. Ford created the wildly popular Fiesta Movement and is very active on social channels. Not to mention Ford has a very smart and visible social media team leader – Scott Monty. General Motors created the Chevrolet SXSW Road Trip Challenge (which I was lucky enough to participate in this year with an amazing team) and also has a commanding presence on social channels. Former General Motors social media director Christopher Barger did an amazing job of giving Ford some major competition in the social space.

8-11 is here. You know what that means. “230″ has been revealed, and it’s just as most expected: DETROIT (CNNMoney.com) — The Chevrolet Volt, GM’s electric car that’s expected to go on sale in late 2010, is projected to get an estimated 230 miles per gallon, the automaker announced Tuesday. That exceptionally high government mileage rating [...]

This week’s Movie of the Week is our latest and greatest example of buzz marketing. I like to define this concept as: creating a buzz that something awesome is coming, as a way of marketing that something awesome when it comes. (Forgive the technical jargon.) [Click here for the dedicated YouTube channel.] From Advertising Age: [...]