Our client says that this project “has generated more positive P.R. than anything on the planet.” Is it really possible to have less than zero carbon emissions? Sixteen projects worldwide, including Zonk’izizwe Town Center in Midrand, Gauteng, South Africa, will attempt to find out with the help of a former US president and his foundation.Zonk’izizwe, [...]
[SELF-PROMOTION ALERT] I will be presenting tomorrow at the Detroit Regional Chamber’s Best Practices Workshop “How to Save Green By Going Green.” For my part, I will be discussing strategies for small businesses to consider when looking to leverage their companies’ green initiatives as a communications platform. The presentation will feature such smash hits as: [...]
You’re familiar with the expression “If it bleeds, it leads.”? A reference to an unwritten rule in journalism, the suggestion was that the most sensational, graphic or tragic news would make it to the front of the paper, the top of the newscast, or the cover of the magazine. Today, it’s not only “blood” that [...]
I can’t decide which is a bigger media story these days, going green or greenwashing. This article has both. Discuss.
Before environmentalists of all levels attempt to resist the rush to pound some global warming sense into me, the key word in this sentence is RUSH. As seemingly every company from Johnson & Johnson to Wal Mart wraps themselves in green, one needs to consider not only consumers’ concern for the environment but also their [...]
