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I was recently asked to speak on the topic of digital marketing and social media strategy at the third annual Walsh College Small Business Conference. Walsh has always been known as one of the region’s top business schools, and their continued commitment to providing local companies with the tools and counsel for growth is definitely [...]

Paul Dunay’s Buzz Marketing for Technology blog recently posted a podcast featuring Charlene Li, author of “Groundswell: Winning in a World Transformed by Social Technologies.” Li has some great insight on why every business should implement a social media strategy. Simply stated: think like consumers. Social media tools and interactive avenues are what CONSUMERS are [...]