So I was walking through Somerset yesterday evening and it came to my attention that there was a ridiculous line stretching across the majority of the Macy’s wing leading to the Apple store. Perhaps I live under a rock…I didn’t even know the new version of the iPhone was out until 6:00 p.m. yesterday. Apparently [...]
Looking for the latest and greatest example of a buzz marketing campaign? Look no further than Droid’s “iDon’t” campaign: If you watch the ad, one thing is conspicuous by its absence: the product. Droid is the new phone by Motorola for Verizon Wireless. Running the newest version of Google’s Android operating system, Droid promises an [...]
Looking out over the horizon of geekery, I see two very compelling trends on a potential collision course. Where and when they collide could make for some very interesting consequences. One is the trend toward developing websites for mobile devices, and the other is the mobile device technology itself. A train leaves L.A. bound for [...]
