Remember when I said that Barack Obama had the best brand of all of the candidates at the time? (Of course you don’t, but a girl can dream, can’t she?) Well, you might say he’s the “BMW” of presidential brands, while John McCain is the Ford. Or, John McCain is 24′s Jack Bauer, while Barack [...]
I agree, Paul. This points to a lesson in marketing communications: Don’t be afraid to show your audience who you really are. People connect with realness…and they see right through put-on image-making. There is a fine line between being yourself for realness’s sake and being who you think people want you to be. The latter [...]
From a purely marketing perspective, I was a big fan of the Straight Talk Express. Just loved the name. It was immediately identifiable, not too serious and managed to embody the John McCain package. To his credit — and sometimes detriment — McCain was very open with reporters and was well known for the casual, [...]
The scary thing, Anne, is that Paris’s articulation of an energy plan makes more sense than that of either candidate, and is messaged more understandably and more convincingly than what either candidate has been able to manage. Be afraid. Be very afraid. Kudos <gasp, shriek> to Hilton’s PR handlers and writers. Great move, and executedly [...]
