Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.
Stephen Clark, WXYZ Channel 7 news anchor, country singer/songwriter and champion for the use of social media in the journalism world, shares his thoughts about Twitter in this guest post. Be sure to follow Stephen on Twitter and check out his blog.
It is a bit depressing, as someone who earns a living working with various forms of traditional and new media, to hear some rather startling revelations in this three-minute video brought to us from Advertising Age Magazine. (Sorry, no embed access.) The video discusses mainstream media’s “content crisis,” offering the viewpoint that, as media get [...]
One of the questions I get a lot from friends who ask me, “What’s new in your biz?”…upon hearing my answer about the evolution of print media and emergence of social media…is, “Can newspapers really go away? Where will we get our news?” My answers are “maybe (sadly)” and “everywhere.” To jump to the chase, [...]
If ever there were an illustration of the challenges that print media face when competing with electronic media (Internet or broadcast), it is this. When I arrived at work this morning, a major local daily newspaper sit on the lobby counter. In big bold letters on the front page, the headline read, “Chrysler Survives.” By [...]
