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	<title>ID Tags &#187; Land Rover</title>
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		<title>Land Rover, Advertising and Twitter</title>
		<link>http://identitypr.com/blog/2009/04/land-rover-advertising-and-twitter/</link>
		<comments>http://identitypr.com/blog/2009/04/land-rover-advertising-and-twitter/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 12:50:10 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[Land Rover]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=1175</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2009/04/land-rover-advertising-and-twitter/"><img align="left" hspace="5" width="150" src="http://identitypr.com/blog/wp-content/uploads/2009/04/lr1.jpg" class="alignleft wp-post-image tfe" alt="lr1" title="lr1" /></a>Here&#8217;s an interesting twist, in what I&#8217;m sure will be the beginning of a huge trend. Land Rover has found a compelling way to incorporate Twitter into its conventional advertising campaign (via Advertising Age): Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its [...]]]></description>
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