One of the great misconceptions about social media’s place in the public relations (or marketing) arsenal is that it’s only for the big consumer brands. Business don’t sell products or services to other businesses. People within businesses sell products and services to other people within businesses.
Without dynamic content, and a strategy to drive attention to it, your website is just a brochure sitting in a filing cabinet somewhere. I hate to break it to you, but no one cares about your website. It is NOT the center of the universe, despite what you hoped when you built it. That’s not [...]
LinkedIn is broken. And it’s all our fault! For a while now, LinkedIn has been praised and panned across the social media spectrum. Some call it THE social network for business, while the social media elite (there is such a thing?) slam it for imitating Facebook and Twitter each time it rolls out new functionality. [...]
Professional networking site LinkedIn added a groundbreaking upgrade to its Groups feature last week. According to TechCrunch.com, LinkedIn’s over 650,000 groups of like-minded and like-employed individuals will now be able to post dynamic linked content within the group setting. Also new, each post will be complemented by the poster’s profile picture as an avatar. Members [...]
Stop the tweets and Facebook status updates! LinkedIn has taken yet another step toward making its professional platform more social by introducing the “follow company” feature. The professional network announced the breaking interesting news today. I’m not writing this to tell you what you can and can’t do with this new feature (check out articles [...]
