Update on this soap opera: It doesn’t end pretty…at least not as far as logos go. While the Lions have built a reputation for complete blunders and thorough embarrassments, this could’ve been worse…but I would also say it’s rather uninspired, based on what I was hoping for, which was either a complete and bold departure [...]
Word is circulating that the Detroit Lions are considering a logo change, along with a change in colors, etc. To me, it’s akin to that old joke about a bus full of lawyers falling off a cliff: It’s a start. When you set the league’s all-time record for futility, nothing should be sacred. Further to [...]
…this might be enough to make the likes of Chris Heckman and the rest of our design team cringe: The rejected Obama logos. I guess it’s not fair to pick on rejected logos, but it’s pretty clear that what they ended up with was head and shoulders above the other initial ideas.
Pepsi is changing their look…again. It seems like Pepsi updates its logo and branding every 10 years or so….while Coca-Cola stays relatively consistent (unchanged, even). In my analysis, Pepsi is playing the part of second-fiddler quite aptly, always looking like the company trying to catch up to the leader of the pack…and that’s not necessarily [...]
