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Don’t worry…this post is “G” rated. The “naked” I’m referring to here is freedom from fear. According to Getting Naked, an outstanding business book written by Patrick Lencioni, the main thing that comes between service providers and unwavering client loyalty is just that—fear. Three fears, to be exact. In this post, I will provide an overview of the book, expounding upon concepts that are particularly prevalent in the daily lives of PR professionals. I’ll also provide a few examples of effective execution I have seen here at Identity.

Public Relations has gone through quite a transformation over the past few years and it currently shows no signs of slowing down. It’s evolution from the traditional media relations of yesterday, to the new social media driven campaigns of today, have changed the way people view and define the industry.

The third annual Brand Camp: Personal Branding 2.0 Conference is taking place in metro Detroit on Friday, October 8. This year’s theme is Awaking Your Inner ‘Preneur.

To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we’ve appointed three vice presidents to actively be involved in the strategic planning of Identity’s future.