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At trick-or-treating time when costumes aren’t easily identified, you commonly hear “What are you exactly?” At many points where I share with others for the first time that I have a Public Relations degree, I commonly hear “What are you exactly?” I am happy to say that although I decided to graduate in the crux of this uncertain economic climate, I picked a profession that dressed me for success.

In honor of Halloween, I started thinking about the many masks of PR pros—masks that enable us to be anything we want to be. We can carve our craft any way we want it to face.

Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.

Companies have been experimenting with social media for some time now to figure out how this new way of communicating and sharing can best work to their advantage. Social media has opened up several doors for companies of all sizes, from large corporations all the way to mom and pop restaurants.

This is great. Experimenting with technology to find new ways to connect with the people who care about your company leads to exciting opportunities and results.

I saw a great photo online the other day. It was a train station map in China, with a translated common English phrase, “You are Here.” Unfortunately, they put this phrase under every location on the map.

This is a common mistake we see in brand messaging. Many companies grow service offerings over time, add new products, and rework old ones. Perhaps the market has changed and the company has expanded into a new category. The problem occurs when all these services, changes in direction, or offerings get an equal voice and position on the website, brochure, or sales presentation.

What is it about nostalgic products that brings a sense of comfort to shoppers…along with an urge to buy? Whether it is old fashioned candy, the actual product, or a modern product in a retro outfit, taking consumers back to the good ‘ole days is proving to be quite effective, according to this article in the Wall Street Journal.