http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2011/10/the-many-masks-of-pr-professionals/ http://identitypr.com/blog/2011/10/the-many-masks-of-pr-professionals/#comments Thu, 27 Oct 2011 17:07:41 +0000 Sarah Collica http://identitypr.com/blog/?p=4835 At trick-or-treating time when costumes aren’t easily identified, you commonly hear “What are you exactly?” At many points where I share with others for the first time that I have a Public Relations degree, I commonly hear “What are you exactly?” I am happy to say that although I decided to graduate in the crux of this uncertain economic climate, I picked a profession that dressed me for success. In honor of Halloween, I started thinking about the many masks of PR pros—masks that enable us to be anything we want to be. We can carve our craft any way we want it to face.]]> http://identitypr.com/blog/2011/10/the-many-masks-of-pr-professionals/feed/ 1 http://identitypr.com/blog/2011/08/important-things-to-know-about-inbound-marketing/ http://identitypr.com/blog/2011/08/important-things-to-know-about-inbound-marketing/#comments Wed, 17 Aug 2011 12:42:35 +0000 Nikki Little http://identitypr.com/blog/?p=4572 Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.]]> http://identitypr.com/blog/2011/08/important-things-to-know-about-inbound-marketing/feed/ 3 http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/ http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/#comments Mon, 25 Jul 2011 16:35:17 +0000 Nikki Little http://identitypr.com/blog/?p=4492 http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/feed/ 3 http://identitypr.com/blog/2011/07/you-are-here-what-to-consider-when-crafting-brand-messages/ http://identitypr.com/blog/2011/07/you-are-here-what-to-consider-when-crafting-brand-messages/#comments Wed, 20 Jul 2011 17:10:43 +0000 Brent Eastman http://identitypr.com/blog/?p=4465 I saw a great photo online the other day. It was a train station map in China, with a translated common English phrase, “You are Here.” Unfortunately, they put this phrase under every location on the map. This is a common mistake we see in brand messaging. Many companies grow service offerings over time, add new products, and rework old ones. Perhaps the market has changed and the company has expanded into a new category. The problem occurs when all these services, changes in direction, or offerings get an equal voice and position on the website, brochure, or sales presentation.]]> http://identitypr.com/blog/2011/07/you-are-here-what-to-consider-when-crafting-brand-messages/feed/ 0 http://identitypr.com/blog/2011/06/the-good-ole-days-of-branding/ http://identitypr.com/blog/2011/06/the-good-ole-days-of-branding/#comments Thu, 02 Jun 2011 15:17:52 +0000 Erin Sabo http://identitypr.com/blog/?p=4204 What is it about nostalgic products that brings a sense of comfort to shoppers...along with an urge to buy? Whether it is old fashioned candy, the actual product, or a modern product in a retro outfit, taking consumers back to the good 'ole days is proving to be quite effective, according to this article in the Wall Street Journal. ]]> http://identitypr.com/blog/2011/06/the-good-ole-days-of-branding/feed/ 0 http://identitypr.com/blog/2011/05/shut-up-be-your-brand/ http://identitypr.com/blog/2011/05/shut-up-be-your-brand/#comments Mon, 16 May 2011 13:30:35 +0000 Nikki Little http://identitypr.com/blog/?p=4076 A past client, a restaurant owner, sat down across from me and declared with frustration, “We want to be perceived as the best place for locals to come hang out. We know this strategy will not only bring the locals, but also, the tourists, because they love to be where the locals hang out.” My obvious question was, “ARE you the best place to hang out?” ]]> http://identitypr.com/blog/2011/05/shut-up-be-your-brand/feed/ 23 http://identitypr.com/blog/2011/04/chrysler-communications-pros-open-up-about-social-media/ http://identitypr.com/blog/2011/04/chrysler-communications-pros-open-up-about-social-media/#comments Mon, 11 Apr 2011 19:09:46 +0000 Nikki Little http://identitypr.com/blog/?p=3916 If you pay any attention to how large corporate companies are using social media for marketing and business purposes, you're probably well aware of what Ford and General Motors are doing in the social space. Ford created the wildly popular Fiesta Movement and is very active on social channels. Not to mention Ford has a very smart and visible social media team leader - Scott Monty. General Motors created the Chevrolet SXSW Road Trip Challenge (which I was lucky enough to participate in this year with an amazing team) and also has a commanding presence on social channels. Former General Motors social media director Christopher Barger did an amazing job of giving Ford some major competition in the social space.]]> http://identitypr.com/blog/2011/04/chrysler-communications-pros-open-up-about-social-media/feed/ 3 http://identitypr.com/blog/2011/04/the-fonz-says-ayyyy-to-branding/ http://identitypr.com/blog/2011/04/the-fonz-says-ayyyy-to-branding/#comments Thu, 07 Apr 2011 14:00:25 +0000 Tom Nixon http://identitypr.com/blog/?p=3902 A productive branding or re-branding exercise necessarily begins with a thorough and thoughtful Discovery Phase. During that discovery phase, you take a company apart bit by bit and reduce it to its very pieces. ou go through this process to strip away the proverbial chrome and decals and get right to the engine—that which truly drives the company, its people, its success and its mission. Then you put all of the pieces back to together, building them around that engine, until a finely tuned piece of machinery comes out the other end. That is your unique brand voice.]]> http://identitypr.com/blog/2011/04/the-fonz-says-ayyyy-to-branding/feed/ 0 http://identitypr.com/blog/2011/03/social-media-is-for-b2b-companies/ http://identitypr.com/blog/2011/03/social-media-is-for-b2b-companies/#comments Mon, 07 Mar 2011 14:41:07 +0000 Tom Nixon http://identitypr.com/blog/?p=3701 One of the great misconceptions about social media's place in the public relations (or marketing) arsenal is that it's only for the big consumer brands. Business don't sell products or services to other businesses. People within businesses sell products and services to other people within businesses. ]]> http://identitypr.com/blog/2011/03/social-media-is-for-b2b-companies/feed/ 2 http://identitypr.com/blog/2011/03/beware-the-power-of-the-internet-and-an-angry-client/ http://identitypr.com/blog/2011/03/beware-the-power-of-the-internet-and-an-angry-client/#comments Fri, 04 Mar 2011 19:42:41 +0000 Meghan O'Brien Edwards http://identitypr.com/blog/?p=3714 http://identitypr.com/blog/2011/03/beware-the-power-of-the-internet-and-an-angry-client/feed/ 1