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If you’re not a “bro”, you may have yet to learn about the latest trend that has quickly gone viral. Bros Icing Bros is a very simple game that has put a major spotlight on Smirnoff Ice, a drink that wasn’t very popular among the male population until this craze started. Here’s how it works: [...]

I loved this anecdote, from Mashable’s round-up of experts discussing the value of social media in the B2B space: “Many people may not realize this, but B2B is the leading source of social media lessons for me. Whether it’s horizontal, vertical, mainstream, or long tail, social media begins with not only listening, but research and [...]