Keeping up with the Kardashians—how can you not?
This has been even easier to do since Kim announced her divorce after 72 days of marriage. The media spotlight has been the name of the family’s game lately—even more so than usual.
This entire situation further begs questions about the authenticity of this family. From a branding perspective, negative questions like, “Is Kim genuine?”, “Did she marry for love or money?”, “Was the marriage all for the television spotlight?”, have definitely garnered more naysayers. With this post on her website, she tried to explain her actions to fans, but it’s yet to be seen if this stunt will negatively impact her brand of perfumes, diet pills, clothing line or other endorsements. Will her beloved celebrity status fade as a result?
