On a daily basis, PR professionals decide which story ideas to share with media, when to pull the trigger and which publication/reporter would make the most sense for the angle. Appropriately acting on these issues is the difference between your story or client hitting in the media or becoming the PR pro who always annoys media.
Here are some simple things to consider to avoid the latter:
Ok…so maybe there is more than one thing PR pros want from media. We want them to cover every piece of news or story idea we send their way. We want them to care about talking to us as much as we care about talking to them. We them to cover our clients in the most positive light and to never misquote or publish something inaccurate. We want them to do their homework on the company/client before interviewing them (especially when we provide them with all the details). The list goes on.
I move slow first thing in the morning, so I sacrifice about 20 minutes of sleep to watch the morning news while I have breakfast and drink coffee.
Recently, I’ve watched a few interviews on Good Morning America and The TODAY Show with Rep. Michele Bachmann, R-Minn from the Tea Party Caucus. I was impressed by her ability to remember so many statistics, rattle off numbers without stumbling and remain confident and poised even as the interview threw tough questions her way.
I can’t tell you how many times I’ve read the “10 Things PR People Should Never Do” or “What Not To Do If You’re Pitching Me a Story” or “I Don’t Need PR People Because…”
So, I thought, out of (admitted) oversaturation, I would take another shot at this age-old, repackaged blog post and get straight to the point: What do PR people actually want?
Parents Television Council’s appeal to Congress has probably done more for “Skins” than MTV’s marketing budget has done in the past two months.
