Once upon a time, it started with a man with a dream. Rick Snyder would take on Michigan…his self-proclaimed nerd-ism leading his gubernatorial charge. But how did he do it? Snyder raised his nasally voice and declared that Michigan’s economic trail of devastation would be reversed. With business credentials to back his claim, Snyder’s “nerd it up!” attitude soon became an army of empathic nerd supporters who “saw themselves” in this guy.
In case you hadn’t heard, our own Brandon Chesnutt served as a social media voice for a politician last week. Here is a portion of his recap: When I finally got the chance to get my hands dirty, I found a lot of similarities in the tactics used for building corporate social media strategies, with [...]
