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Does this… This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or medium. Then once [...]

I admit it. I can’t keep up. We’ve been lamenting (or celebrating, if you like) for years that technology moves so fast, and if you blink, you’ll miss something. For an old-timer like me, it doesn’t seem like that long ago that companies were rushing to establish “a presence” on the Web—most often in the [...]

If you’re following the fast-paced world of social networking sites, you know that Twitter is the new, new-media darling. In the last couple of days, I’ve seen some interesting uses of Twitter on the part of organizations looking to make that extra connection with core audiences. Examples include Detroit Metro Airport (@DTW) providing real-time flight [...]

I’m quite sure it’s premature to pick winners and losers in the competition for our social networking time and interest, but it’s interesting to watch. I don’t know how others are scoring it, but it seems clear to me that Facebook is jumping out to a commanding lead, leaving similar sites such as MySpace in [...]