Ever wonder how your customers feel about their relationship with your company? If it’s anything like you see in this video, you two just might need to take a break. Thanks to Chris Brogan for sharing the clip.
Posted on September 19th, 2008 in Advertising, Branding
Working at Identity for nearly two years has pretty much turned me into a “brand evangelist” on behalf of Apple. However, while I have a relatively new found love for everything with an “i” in front of it, I use a PC laptop at home. The difference: while the laptop gets the job done just [...]
Posted on September 08th, 2008 in Advertising, Branding
Microsoft, historically a text book example of outstanding branding, takes a gamble with its newest ad pitchman, Jerry Seinfeld. True, for a certain demographic, quips from the Seinfeld sitcom live on — not that there’s anything wrong with that. But for a company that breaks all barriers in technology, this ad seems, well, old. Two [...]
I think Apple has it just about right. They do this sort of thing extremely well…in print, online, on T.V., and in their packaging. Through minimal use of words (but maximum use of imagery), Apple is able to convey a message clearly and succinctly. Notice how big the Apple logo is…if you notice it at [...]
