As a young pro trained in traditional PR, I may have grown into my career with the rise of social media, but until recently, I had not branched into blogger outreach. Given an awesome opportunity recently from my manager to broaden outside of traditional media outreach, I sat down for a consultation with two of [...]
Blogging: it’s all the rage these days. Business and social media counselors everywhere have it down: knowledge and expertise sell…and, lucky for you, you’re the experts in your own fields. In many cases, advertising and media are hugely advantageous, but many traditional techniques rely on the timetables of others to become a reality. Don’t have [...]
To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we’ve appointed three vice presidents to actively be involved in the strategic planning of Identity’s future.
PR Week reports that Coca-Cola has created a new office of digital communications and social media within its public affairs and communications department. Will this finally convince you that the discipline of communications has changed? Still not convinced? What about when Clyde Tuggle, SVP of corporate affairs and productivity at Coke, notes that “mass media [...]
The above headline might read like “Chicken Supports Expansion of Poultry Industry,” but this counterintuitive take is well worth a read…for journalists, PR pros, their clients…anybody. A Journalist at Time Magazine has authored “An End, and a Beginning, for the Media,” a look at how journalists can embrace new media to keep “old” media relevant [...]
