
There are several lessons you can gleam from this story (the obvious one being to avoid intentional black hat SEO), but here’s the most important one:
If your company works with external agencies that provide any type of PR, marketing, digital, or SEO services, be fully aware of the work they are doing for your company.
Parents Television Council’s appeal to Congress has probably done more for “Skins” than MTV’s marketing budget has done in the past two months.

If you’re not a “bro”, you may have yet to learn about the latest trend that has quickly gone viral. Bros Icing Bros is a very simple game that has put a major spotlight on Smirnoff Ice, a drink that wasn’t very popular among the male population until this craze started. Here’s how it works: [...]
Great ideas can fail if they’re not communicated effectively. The New York Times recently reported on an effort by certain restaurants to ask customers to pay what they can for their meals. The article focused on a Panera Bread that launched the concept recently. The cynical side of me fears that the concept will eventually [...]







