In a recent effort to show the effectiveness of outdoor advertising, the Outdoor Advertising Association (OAA) launched a campaign in London aimed at working mothers. Not smart. The campaign featured large signs on buses and buildings that read, “Career women make bad mothers.” The idea was to get attention and it did. In an extremely [...]
Posted on June 17th, 2009 in Media, Public Relations
Just when you think the media business is dwindling and dying, along come a bunch of beacons of hope, some from the most unlikely of sources. We’ve written again and again and again about the contraction of print media, but it seems some won’t go down without a fight. Consider just a few recent examples: [...]
One of the questions I get a lot from friends who ask me, “What’s new in your biz?”…upon hearing my answer about the evolution of print media and emergence of social media…is, “Can newspapers really go away? Where will we get our news?” My answers are “maybe (sadly)” and “everywhere.” To jump to the chase, [...]
The Detroit News and The Detroit Free Press today begin operation as two wholly new entities. As you likely know, the jointly operating newspapers have ceased home delivery but for Thursday, Friday and Sunday, with the remaining days offering print editions at newsstands only. Those days will see greatly streamlined versions of both newspapers (two [...]
Ugh…we hope not. At least I do. But this article from NYU Professor Clay Shirky captures perfectly what I’ve been thinking a lot recently. Print media need to look at their evolution beyond terms of mere migration of content to an online delivery model. They need to think differently. News consumers already are: The problem [...]
