http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2009/12/whats-your-favorite-re-brand/ http://identitypr.com/blog/2009/12/whats-your-favorite-re-brand/#comments Thu, 10 Dec 2009 17:32:31 +0000 Tom Nixon http://identitypr.com/blog/?p=2015 On the heels of our recent brand relaunch, and even leading up to it, the team here has had some spirited discussions regarding successful — and some not so successful — rebranding efforts. We’ve talked about the good, the bad, and the ugly. For me, one of the most successful brand reinventions over the course [...]]]> http://identitypr.com/blog/2009/12/whats-your-favorite-re-brand/feed/ 3 http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/ http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/#comments Tue, 18 Nov 2008 15:02:01 +0000 Tom Nixon http://identitypr.com/blog/?p=641 http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/feed/ 12 http://identitypr.com/blog/2008/10/pepsi-rebrandagain/ http://identitypr.com/blog/2008/10/pepsi-rebrandagain/#comments Tue, 28 Oct 2008 17:52:46 +0000 Tom Nixon http://identitypr.com/blog/?p=576 Pepsi is changing their look…again. It seems like Pepsi updates its logo and branding every 10 years or so….while Coca-Cola stays relatively consistent (unchanged, even). In my analysis, Pepsi is playing the part of second-fiddler quite aptly, always looking like the company trying to catch up to the leader of the pack…and that’s not necessarily [...]]]> http://identitypr.com/blog/2008/10/pepsi-rebrandagain/feed/ 7