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ATTN Social Media, Marketing or PR professionals:

How often has “contact local social media influencers” been part of your communications plan? If you’re anything like my firm, probably quite a bit. Now, I admit, “influencer” is a very vague term, and the fact is, it’s got a very vague definition that varies from person to person.

In most cases, one’s influence or reach is measured in a person’s number of Twitter followers or Facebook likes. For a more complex reading, some trust complex algorithms put together by companies like Klout or PeerIndex to measure influence on a number of factors, including true reach, amplification probability, activity or network influence.

Pitching – it’s a crafty business, but somebody’s got to do it. And, no, I don’t mean everyone should. An effective pitch is not a one-off kind of deal. It is the work of a dedicated individual – one who takes the time to do the research, understand the writer and creatively structure the pitch.

I honestly believe this is how it feels to be a journalist. Thank you newsvetter. You guys are helping lead the way in establishing what relationships between the media and pr practitioners should resemble.