I was reading my preferred industry e-newsletter this afternoon and one article in particular caught my attention. Entitled “Four WOM (Word of Mouth) Stats Every Marketer Must Know”, the piece reveals four key pieces of information about what consumers are really discussing and where they are (and aren’t) having the conversations. The first statistic tells [...]
Posted on July 20th, 2009 in Media, Public Relations
For those of us in the PR world who utilize such services as Help A Reporter Out (HARO) and ProfNet, we know how useful these tools can be, both for publicists and reporters seeking credible sources. That said, it is not always clear what type of response the reporter is looking for. In today’s PR [...]
