http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/01/an-excellent-response-to-the-fedex-video-fiasco/ http://identitypr.com/blog/2012/01/an-excellent-response-to-the-fedex-video-fiasco/#comments Fri, 13 Jan 2012 20:46:53 +0000 Stacy Butts http://identitypr.com/blog/?p=5078 What started out as a customer service “don’t” for FedEx has turned into a PR “do.” We’ve all watched—all 9 million of us!—the YouTube video of the FedEx employee carelessly tossing a computer monitor over a gate and onto the lawn of his customer. In case you haven't, here it is:]]> http://identitypr.com/blog/2012/01/an-excellent-response-to-the-fedex-video-fiasco/feed/ 0 http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/ http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/#comments Wed, 28 Dec 2011 20:29:06 +0000 Nikki Little http://identitypr.com/blog/?p=5049 We're about to wrap up another successful year at Identity. 2011 was a pretty big year for us. It was the first full year we spent in our new office space. We added both new clients and new team members. And most importantly, we have tons of examples of great work that we can be proud of from this past year. ]]> http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/feed/ 0 http://identitypr.com/blog/2011/12/the-difference-between-spin-and-english/ http://identitypr.com/blog/2011/12/the-difference-between-spin-and-english/#comments Fri, 02 Dec 2011 20:25:00 +0000 Tom Nixon http://identitypr.com/blog/?p=4953 As a PR practitioner, I've long recoiled at hearing the term "spin" being applied to my profession. I don't think of myself as a "spin artist," nor do I advocate that companies and executives master the art of "spin" when dealing with the media and constituents. Rather, I prefer they speak in plain English. Audiences are people, too, after all. ]]> http://identitypr.com/blog/2011/12/the-difference-between-spin-and-english/feed/ 1 http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/ http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/#comments Wed, 02 Nov 2011 19:51:16 +0000 lukecapizzo http://identitypr.com/blog/?p=4862 Stephen Sondheim has written music and lyrics for some of the most enduring musicals of the last half a century. I have no idea if he has ever written a press release, yet the lines he wrote could have emerged in whole from the textbook for PR 101:]]> http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/feed/ 0 http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/ http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/#comments Tue, 25 Oct 2011 20:36:51 +0000 Erin Sabo http://identitypr.com/blog/?p=4836 On a daily basis, PR professionals decide which story ideas to share with media, when to pull the trigger and which publication/reporter would make the most sense for the angle. Appropriately acting on these issues is the difference between your story or client hitting in the media or becoming the PR pro who always annoys media. Here are some simple things to consider to avoid the latter:]]> http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/feed/ 2 http://identitypr.com/blog/2011/08/important-things-to-know-about-inbound-marketing/ http://identitypr.com/blog/2011/08/important-things-to-know-about-inbound-marketing/#comments Wed, 17 Aug 2011 12:42:35 +0000 Nikki Little http://identitypr.com/blog/?p=4572 Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.]]> http://identitypr.com/blog/2011/08/important-things-to-know-about-inbound-marketing/feed/ 3 http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/ http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/#comments Mon, 25 Jul 2011 16:35:17 +0000 Nikki Little http://identitypr.com/blog/?p=4492 http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/feed/ 3 http://identitypr.com/blog/2011/07/5-pr-pro-qualities-that-are-awesome-for-wedding-planning/ http://identitypr.com/blog/2011/07/5-pr-pro-qualities-that-are-awesome-for-wedding-planning/#comments Mon, 11 Jul 2011 13:00:06 +0000 Nikki Little http://identitypr.com/blog/?p=4439 If you work in the public relations industry and have planned a wedding, you may have received some version of this reaction from your friends and family: "Planning a wedding will be a breeze for you because you work in PR." Yeah, not quite. Event planning for PR purposes doesn't exactly measure up to wedding planning. Sure, both have their similarities, but wedding planning has way more moving parts.]]> http://identitypr.com/blog/2011/07/5-pr-pro-qualities-that-are-awesome-for-wedding-planning/feed/ 6 http://identitypr.com/blog/2011/06/spin_cycle/ http://identitypr.com/blog/2011/06/spin_cycle/#comments Mon, 06 Jun 2011 14:57:31 +0000 Amanda Bosherz http://identitypr.com/blog/?p=4236 In the past two weeks, Lance Armstrong and 60 Minutes have come to blows about an episode that aired on May 22. The episode took an in-depth look at the sport of cycling and interviewed two former Armstrong teammates who admitted they, along with Armstrong, had used performance enhancing drugs for years, including while riding in the Tour de France. These teammates have stated that they saw Armstrong use EPO, along with other banned substances.]]> http://identitypr.com/blog/2011/06/spin_cycle/feed/ 3 http://identitypr.com/blog/2011/05/shut-up-be-your-brand/ http://identitypr.com/blog/2011/05/shut-up-be-your-brand/#comments Mon, 16 May 2011 13:30:35 +0000 Nikki Little http://identitypr.com/blog/?p=4076 A past client, a restaurant owner, sat down across from me and declared with frustration, “We want to be perceived as the best place for locals to come hang out. We know this strategy will not only bring the locals, but also, the tourists, because they love to be where the locals hang out.” My obvious question was, “ARE you the best place to hang out?” ]]> http://identitypr.com/blog/2011/05/shut-up-be-your-brand/feed/ 23