ID Tags

In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller. One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting: There [...]

The American Old West certainly was interesting.  Individuals and families packed up their belongings and moved out West in search of opportunity… and maybe a little gold.  However, what greeted them was a territory that was largely foreign and unfamiliar. Cowboys were known for their ability to navigate this rough and tumble terrain.  They were [...]

I was recently asked to speak on the topic of digital marketing and social media strategy at the third annual Walsh College Small Business Conference. Walsh has always been known as one of the region’s top business schools, and their continued commitment to providing local companies with the tools and counsel for growth is definitely [...]