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The latest chapter confirms it: Tiger Woods and media relations simply don’t mix. We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing [...]

Every once in a while, an organization comes along to redefine define down the public relations profession. So once again leave it to our beloved Detroit Lions to change the rules all over again. They take center stage to serve up a non-announcement about not hiring a potential coaching candidate to the media for speculative [...]