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Allstate Corp. retracted a recent press release that was originally meant to be a joke, displaying the accident rates of drivers according to their zodiac signs. “We recently issued a press release on zodiac signs and accident rates, which led to some confusion around whether astrological signs are part of the underwriting process,” said the insurer, in its retraction. “Astrological signs have absolutely no role in how we base coverage and set rates.”

As the media continues to find its footing and evolve into something that may one day make the current media landscape unrecognizable, one thing cannot be denied. The practice of public relations will necessarily evolve right along with it. It’s pretty apparent that online media will eventually replace print media as we know it. Some [...]

From the archives: This is one of my all-time favorite articles, which I would share with anyone either doing public relations on their own behalf or working with a PR agency. It’s a few years old now, but it still rings true today. From Crain’s Detroit Business’s Bob Allen… Please, release me! Give your readers [...]

Now this is cool. HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics. Best of all, [...]