http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/ http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/#comments Mon, 06 Feb 2012 18:08:34 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=5102 Last week, I had the opportunity to spend two days at Barrett-Jackson Scottsdale. One of the world's most prestigious luxury and classic car auction companies, Barrett-Jackson hosts major flagship events that attract hundreds of thousands of attendees from around the world. Barrett-Jackson events are also broadcasted on SPEED, allowing viewers to watch the rare and exotic vehicles cross the auction block from the comfort of their own couch.]]> http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/feed/ 0 http://identitypr.com/blog/2012/01/a-young-pr-pros-transition-from-client-support-to-management/ http://identitypr.com/blog/2012/01/a-young-pr-pros-transition-from-client-support-to-management/#comments Tue, 24 Jan 2012 13:12:17 +0000 Sarah Collica http://identitypr.com/blog/?p=5124 After young PR pros have landed the agency job they tirelessly hunted for, immersed themselves in the entry-level support role and officially launched their PR career, the next phase is something I like to call the support to strategy switch. While we were first brought on board to aid account managers in the tactical elements of the communications campaigns for their clients, we have now proved ourselves enough to take on the role as account lead. Just like any transition, there are growing pains. Similar to the journey from college to career is the process of getting accustomed to managing client accounts. It’s time to take it up a notch. So what can you do to make the move to management as efficient and accelerated as possible? Here are a few things I’ve learned through my experience: ]]> http://identitypr.com/blog/2012/01/a-young-pr-pros-transition-from-client-support-to-management/feed/ 7 http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/ http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/#comments Wed, 28 Dec 2011 20:29:06 +0000 Nikki Little http://identitypr.com/blog/?p=5049 We're about to wrap up another successful year at Identity. 2011 was a pretty big year for us. It was the first full year we spent in our new office space. We added both new clients and new team members. And most importantly, we have tons of examples of great work that we can be proud of from this past year. ]]> http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/feed/ 0 http://identitypr.com/blog/2011/12/the-difference-between-spin-and-english/ http://identitypr.com/blog/2011/12/the-difference-between-spin-and-english/#comments Fri, 02 Dec 2011 20:25:00 +0000 Tom Nixon http://identitypr.com/blog/?p=4953 As a PR practitioner, I've long recoiled at hearing the term "spin" being applied to my profession. I don't think of myself as a "spin artist," nor do I advocate that companies and executives master the art of "spin" when dealing with the media and constituents. Rather, I prefer they speak in plain English. Audiences are people, too, after all. ]]> http://identitypr.com/blog/2011/12/the-difference-between-spin-and-english/feed/ 1 http://identitypr.com/blog/2011/11/suh-a-case-study-in-reputation-management/ http://identitypr.com/blog/2011/11/suh-a-case-study-in-reputation-management/#comments Wed, 09 Nov 2011 16:24:44 +0000 Tom Nixon http://identitypr.com/blog/?p=4876 It is a classic and relevant example of someone getting out in front of the story. Suh could've very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the "business" associated with professional sports), so he took action to correct it.]]> http://identitypr.com/blog/2011/11/suh-a-case-study-in-reputation-management/feed/ 2 http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/ http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/#comments Wed, 02 Nov 2011 19:51:16 +0000 lukecapizzo http://identitypr.com/blog/?p=4862 Stephen Sondheim has written music and lyrics for some of the most enduring musicals of the last half a century. I have no idea if he has ever written a press release, yet the lines he wrote could have emerged in whole from the textbook for PR 101:]]> http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/feed/ 0 http://identitypr.com/blog/2011/10/the-many-masks-of-pr-professionals/ http://identitypr.com/blog/2011/10/the-many-masks-of-pr-professionals/#comments Thu, 27 Oct 2011 17:07:41 +0000 Sarah Collica http://identitypr.com/blog/?p=4835 At trick-or-treating time when costumes aren’t easily identified, you commonly hear “What are you exactly?” At many points where I share with others for the first time that I have a Public Relations degree, I commonly hear “What are you exactly?” I am happy to say that although I decided to graduate in the crux of this uncertain economic climate, I picked a profession that dressed me for success. In honor of Halloween, I started thinking about the many masks of PR pros—masks that enable us to be anything we want to be. We can carve our craft any way we want it to face.]]> http://identitypr.com/blog/2011/10/the-many-masks-of-pr-professionals/feed/ 1 http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/ http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/#comments Tue, 25 Oct 2011 20:36:51 +0000 Erin Sabo http://identitypr.com/blog/?p=4836 On a daily basis, PR professionals decide which story ideas to share with media, when to pull the trigger and which publication/reporter would make the most sense for the angle. Appropriately acting on these issues is the difference between your story or client hitting in the media or becoming the PR pro who always annoys media. Here are some simple things to consider to avoid the latter:]]> http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/feed/ 2 http://identitypr.com/blog/2011/09/why-did-they-get-my-quote-wrong/ http://identitypr.com/blog/2011/09/why-did-they-get-my-quote-wrong/#comments Mon, 26 Sep 2011 18:36:48 +0000 Tom Nixon http://identitypr.com/blog/?p=4722 If you've ever been interviewed by the media, chances are you one time or another looked at the final article in print and wondered, "Where did that quote come from? I didn't say that." I'm not referring to a damaging, libelous misquote...just the run-of-the-mill what I meant to say doesn't match the what the reporter said I said. The instinctive reaction is to blame the reporter. They got it wrong! But consider another possibility: We didn't make it very easy on the reporter to get it right. Media training can cure a lot of ills...including the chronic misquote. If you engage in an in-depth media training session, you can expect to work on some critical exercises, designed among other things to ensure accuracy in quoting...]]> http://identitypr.com/blog/2011/09/why-did-they-get-my-quote-wrong/feed/ 0 http://identitypr.com/blog/2011/09/should-brands-bank-on-big-events-like-september-11th/ http://identitypr.com/blog/2011/09/should-brands-bank-on-big-events-like-september-11th/#comments Wed, 14 Sep 2011 20:30:12 +0000 Sarah Collica http://identitypr.com/blog/?p=4652 September 11th: Messages this year surrounding the anniversary of the 9/11 attacks flooded communications online, in print and on air, as to be expected. But with my observation of topics trending this weekend, I saw something more prevalent than ever before — an increasingly heated debate over the use of major events, such as the Twin Towers tragedy, to promote brands. As public relations professionals, we are responsible for managing what our clients are saying about their brands and who is hearing what they say. Strategies for building buzz span across the PR pro spectrum, but how far can companies push the piggybacking off of a current event or hot topic?]]> http://identitypr.com/blog/2011/09/should-brands-bank-on-big-events-like-september-11th/feed/ 1