When does an apparent PR gaffe become a publicity stunt? Burger King is currently “embroiled” in controversy surrounding their new ad campaign, profiling “whopper virgins” from third-world-like countries, where real hunger exists, displaying an unsettling lack of sensitivity to poverty and hunger around the world. The problem, critics contend, is that Burger King doesn’t acknowledge [...]
Posted on December 04th, 2008 in crisis management, Public Relations
From PR gaffe to publicity stunt: But this time, instead of flying in on corporate jets, or even (perish the thought) flying first or business class on a commercial airline, the image-tarnished titans drove. And drove hybrids, yet. Now MORE people are talking about this, when I’m sure they wanted fewer. I think people recognize [...]
