After much debate and consideration, we at Identity have finally chosen the winner of our favorite rebrand contest! Thank you to all who entered! The submissions were all excellent, and it was really a tough decision to choose just one. Actually, the winner is a particularly curious selection if you are to read only the [...]
First of all, I’d like to welcome all of you Facebookers to the Identity blog, ID Tags. It’s been a long time coming if this just happens to be your first visit. We keep her updated in the most timely of fashions, loaded with relevant PR and social media content, so feel free to bookmark [...]
Identity Has Redefined and Relaunched Our Brand. Here’s Why, and How… Is there ever a good time to overhaul your brand? Identity revamps are a part of branding life. Even the most consistent corporate icons, such as the famed McDonald’s arches, or Coca-Cola’s script logo, evolve over time. The decision to reboot one’s corporate image [...]
From the Movie of the Week file, comes my favorite parody on the “rebranding” process. What if Microsoft rebranded and repackaged the iPod? You might get a disaster like this: Why is this top-of-mind again, now? Tune in Monday to find out!
Pepsi is changing their look…again. It seems like Pepsi updates its logo and branding every 10 years or so….while Coca-Cola stays relatively consistent (unchanged, even). In my analysis, Pepsi is playing the part of second-fiddler quite aptly, always looking like the company trying to catch up to the leader of the pack…and that’s not necessarily [...]
